In a post back in January 2012, when Lossy DNG was introduced, I discussed the new format in not very complimentary terms. In fact, as a replacement for raw formats, I called it an "engineering abomination". But I also noted that as a replacement for JPEG rather than as a replacement for a raw format, it had some useful features. But the format remained a bit of a puzzle - for archival purposes, it was a dog, as Adobe themselves acknowledge, but as a replacement for JPEG, the question was who was going to adopt it? One obvious possible adopter would be the cameras companies as an in-camera format, but the camera companies, at least the significant players, were always unlikely to adopt something with an Adobe label on it.
The answer to this puzzle appears to be that Adobe themselves had plans for it. It appears the Lightroom Mobile uses lossy DNG as its format on the iPad. So when Lightroom Mobile talks about "raw", what they actually mean is Adobe lossy DNG as created by one of the Adobe desktop products. Aka, what is really a JPEG format on steroids rather than a raw format. Which in some ways is actually quite clever. It's not at all clear that this was the plan all along, but if it wasn't good long term planning back then, it's sure good improvisation now.
But is this clever in the long term? In the short term, this is certainly going to be good for Adobe - at least for Adobe's share price, which of course is very good for all of the employees on stock option schemes. The market loves the cloud, and Lightroom Mobile is very obviously designed to drive cloud adoption; signing up for one of Adobe's cloud based subscription schemes is the only way to get Lightroom Mobile. In fact, if I was in my Hermès-silk-tie-wearing-strategy-consultant role, I'd probably recommend this as a strategy, at least in the short term. But I'm not so sure that this is clever in the long term. It's already possible to run a full raw converter on an iPad. The early versions of my product, PhotoRaw, was frankly a novelty on the iPad 1; it was just too slow to be useful outside of niche situations. But a current version of PhotoRaw, which is way faster than the early versions even on an iPad 1, running on an iPad Air - the combination is a practical way of editing images in a lot of situations. In a few years, stand-alone raw developers on tablets will be mainstream. At that point, Lightroom Mobile may well look like a distraction rather than a smart idea.
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